Search results for " Eye-tracking"
showing 5 items of 5 documents
Les compléments neurophysiologiques du diagnostic
2009
Les recherches presentees mettent en evidence des relations entre anomalies comportementales et cognitives et dysfonctionnements cerebraux sous-jacents a partir de methodes d'exploration electrophysiologique non invasives (electroencephalogramme, potentiels evoques auditifs). Trois types de troubles sont etudies : les troubles du sommeil, l'intolerance au changement et l'exploration visuelle atypique des visages humains. La complementarite des approches cliniques et neurophysiologiques est cruciale aux etapes du diagnostic fonctionnel, de l'intervention therapeutique et educative.
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
2020
Drawing on cognitive load theory, congruence research, and dual processing models, the purpose of this study is to determine the effectiveness of online advertising in social media. To this end, three separate studies were conducted. First, using eye-tracking and electroencephalography, we examine the differences, based on whether or not an ad is embedded, in subjects’ visual attention and engagement in a TripAdvisor webpage. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, assessed the impact of congruent/incongruent ads on ad recall. A third study, using ey…
Methods and Techniques for Multi-source Data Analysis and Fusion
This work has been inspired by the recent trend in remote sensing and environmental data acquisition. Remote sensing techniques allow us to measure information about an object without touching it. In the last decades remote sensing via satellites has been used in various applications such as Earth observation, weather and storm predictive analysis, atmospheric monitoring, climate change, human-environment interactions. Sensors on airborne and satellite platforms have been recording signals from space for many years, giving rise to a huge amount of data. Some data are processed on-board but others are treated and post-processed in ground stations. Signal and image processing are widely appli…
Teachers' visual focus of attention in relation to students' basic academic skills and teachers' individual support for students: An eye-tracking stu…
2022
This study investigated how teachers' visual focus of attention is associated with students' basic academic skills and teachers' individual support for students in basic academic skills in authentic classroom settings. Teachers' (N = 46) visual focus of attention in the classroom was measured with mobile eye-tracking, and students' (N = 879) literacy and math skills were tested in Grade 1. The results revealed that teachers' visual focus of attention in terms of fixation counts correlated with students' basic academic skills and teachers' individual support for students in literacy and math. Two case studies showed that teachers' visual focus of attention varied among students with differen…
Using eye-movement modelling examples to improve critical reading of multiple webpages on a conflicting topic
2022
This project investigates the effects of an EMME intervention on undergraduates' sourcing when reading conflicting multiple texts on the Internet. Dependent variables: eye-movements on SERP, webs header, texts authors, and texts; use of source information in summaries; ideas from texts in summaries.